A-Beauty Educational Program
Supported by Export Council Australia
Practical education designed to help Australian beauty brands become export ready and scale globally.
01
IP Protection
Protect your brand before entering international markets.
Learn how to safeguard your intellectual property through trademarks, patents, registered designs and international IP strategies. Understand how to minimise risk, protect your innovations and confidently expand into global markets.
02
Regulatory & Compliance
Navigate international regulations with confidence.
Learn international cosmetic regulations, ingredient restrictions and market requirements to confidently prepare your products for export.
03
Logistics & Supply Chain
Build an export-ready fulfilment strategy.
Understand freight options, warehousing, customs, shipping documentation and inventory management while learning how to deliver products efficiently into international markets.
04
Market Positioning
Position your brand for international success.
Discover how to define your unique value proposition, strengthen your brand story, understand consumer expectations and position your products for premium global retailers and distributors.
05
Pricing Strategy
Price for profitability and sustainable growth.
Learn how to calculate export pricing, wholesale margins, distributor pricing, retailer mark-ups and landed costs to ensure your business remains competitive and commercially viable.
06
International Distribution
Find the right pathway into global markets.
Explore different distribution models including retailers, distributors, e-commerce, buying offices and strategic partnerships while understanding which approach best suits your business.
07
Scaling Your Business
Prepare your business for growth.
Learn how to increase production capacity, strengthen operations, build scalable systems and prepare your business to meet the demands of international expansion.
08
Investment Readiness
Become investment and partnership ready.
Understand what investors, government agencies and strategic partners look for, how to present your business professionally and prepare for future funding opportunities.
